GM To Sit Out Super Bowl, First Time Since 2019

GM is going to skip the 2024 National Superleagues's Super Bowl, breaking a four-year streak of advertising at the football event of the year, the night that brands wait and prepare for, for months. The US car giant motivated the decision, claiming that it continues to evaluate its media strategies to ensure they align with their business priorities. General Motors started on a mission of severely cutting... (continue reading...)