McDonald's Notorious Hamburglar Got a Flashy 1970 Plymouth Barracuda As His Getaway Car

Marketing strategies have evolved considerably with the use of technology, analytics, and social media, but nothing beats old-fashioned techniques like car branding. When it comes to promoting your business, nothing is more effective than a giant decal on the side of a vehicle. Fast food giant McDonald's is using this old trick in the marketing book by revealing a new vehicle for Hamburglar, the iconic McDonaldland character known for his "robble, robble" c... (continue reading...)