ImagineAR partner GSI inks C$380,000 white-label app creation deal with rugby company World Tens Series

ImagineAR Inc (CSE:IP) (OTCQB:IPNFF) has announced a three-year agreement between international rugby company World Tens Series LLC (WTS) and ImagineAR partner Global Sports Initiatives (GSI) to create a white-label mobile app. The World Tens Series refers to an international rugby tournament taking place in August. The location is expected to be announced soon, the company said. The deal will pay C$380,000 guaranteed, plus revenue sharing. ImagineAR and GSI announced their strategic partnership on February 16. GSI markets "digital infrastructure as a monetization service" to sports, esports and leagues around the world. READ: ImagineAR selected as one of 40 global sports finalists for the Hype Global Virtual Accelerator 2.0 Fan Vertical Bootcamp “World Tens is a quickly growing rugby series tournament with teams based around the world from Miami to Hong Kong,” WTS CEO Paul Holmes said in a statement. “We chose Global Sports Initiatives as our media content production and distribution partner because of the incredible things augmented reality can do through the power of ImagineAR.” “When leveraged with GSI's Artificial Intelligence software, and the global platform ImagineAR provides, we are now the first sports league in the world to be able to globally distribute immersive and interactive content,” Holmes added.  GSI aims to create exponentially advanced novel revenue streams by transitioning stadiums and venues into smart-content production studios. "World Tens is a great partner with a blank canvas for implementation of GSI's next-generation technology,” GSI CEO Kevin Meredith said. “Paul and his team truly think outside the box and we are going to utilize all that we have to engage their fans voluntarily with content, both old and new, live and/or recorded, and distribute globally to monetize exponentially more than ever thought of before." ImagineAR specializes in AR platforms, such as its own ImagineAR.com, which enables businesses of any size to create and implement their own AR campaigns with no programming or technology experience. "ImagineAR started working with GSI targeting sports franchises and leagues two weeks ago," ImagineAR CEO Alen Paul Silverrstieen said. "This partnership has quickly generated significant new global revenue opportunities for both companies, and we are very impressed with World Tens and their digital fan engagement vision is the future of sports." The company is off to a rapid pace in securing bookings in 2021, Silverrstieen said. “With this executed three-year agreement, ImagineAR has almost equaled the total bookings for Calendar year 2020 within 60 days in 2021,” he added. “We feel this is the year AR goes mainstream around the world, and ImagineAR is well-positioned to be a leader in sports and entertainment immersive fan engagement and activation". Contact Andrew Kessel at andrew.kessel@proactiveinvestors.com Follow him on Twitter @andrew_kessel