Walmart latest big advertiser to pull out of Musk's X amid widening concerns over hate speech, reach

Walmart is the latest company to join the glowing flock of major advertisers to pull spending from X, Elon Musk’s beleaguered social media company, amid concerns about hate speech — as well as reaching a sizeable audience on the platform. Walmart said in a statement it's not advertising on X because it “found some other platforms better reach our customers.” The announcement comes two days after Musk went on an expletive-ridden rant about companies halting ads in response to antisemitic and other hateful material. Musk said advertisers pulling out are engaging in “blackmail” and, using a profanity, essentially told them to go away.