Adidas Splits With Beyoncé’s Underperforming Ivy Park Line

Beyoncé and Adidas are parting ways around Ivy Park, the singer’s athleisure brand originally launched via TopShop in 2016. Adidas and Beyoncé first teamed up in 2018 to relaunch Ivy Park, but, according to the Hollywood Reporter, the split was mutual and due to “creative differences.” Beyoncé is excited to “reclaim her brand, chart her own path and maintain creative freedom.”