It's Star Wars Day! How to celebrate your favorite space fantasy on May 4.

Whatever you want to call this brand-induced holiday — May the 4th, Star Wars Day, something else I haven't even thought of — the fourth day of May is a time when we celebrate a galaxy far, far away.

It's because of the wordplay, you see. "May the Force be with you" sounds an awful lot like "May the Fourth be with you," so...