Motown Records Enters the Metaverse with Exclusive Events and Immersive Second Life Experience

Motown Records Enters the Metaverse with Exclusive Events and Immersive Second Life Experience

Business Wire

Published

SAN FRANCISCO & NEW YORK--(BUSINESS WIRE)--Second Life, the virtual world pioneer created by Linden Lab, announced today a new partnership with Motown Records, the legendary record label and arm of Capitol Music Group (CMG), and STYNGR, the first platform that bridges the worlds of music and gaming. The collaboration includes the launch of Motown Records, a new immersive music experience and venue in Second Life that will be the home to in-world appearances by top classic and contemporary Motow

Full Article