ASM Global Secures Major Naming Rights Deal for Sweden’s National Soccer Stadium to Be Known as Strawberry Arena

LOS ANGELES--(BUSINESS WIRE)-- #ASMGlobal--ASM Global today announced a new naming rights partnership with Strawberry Hotel Group beginning in July which will rename the former Friends Arena in Stockholm – a mainstay of major live entertainment experiences – to Strawberry Arena. The venue is home to the country’s most successful performances by the world’s top touring acts, major conferences, exhibitions and events. It is also Sweden’s national football arena. Venue operator ASM Global and new naming rights