'Overly rosy picture': KLM loses Dutch 'greenwashing' case

The Hague (AFP) Mar 20, 2024

Dutch airline KLM misled consumers with "vague and general" adverts about its efforts to reduce the environmental impact of flying, an Amsterdam court ruled on Wednesday in a greenwashing case brought by a pressure group. KLM also "paints an overly rosy picture of the impact of measures such as Sustainable Aviation Fuel (made from renewable raw materials) and reforestation", the court ruled.