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Target Neutralized: Amazon Beats Tablet Makers At Their Own Game

TechCrunch
Friday, 27 April 2012

With the announcement that the Kindle Fire has grabbed 54.4% of the Android Tablet market, it's clear to see that Amazon's Trojan Horse strategy paid off. As I wrote back in December, the Fire is Amazon's way of making all of their offerings "real." Movies, books, and games were Amazon's core competency back when all of that stuff was on disks and on paper and that core competency is repurposed now for the Information Age. That's what all of the other Android tablet makers missed: people don't want general-purpose devices anymore or at least general-purpose devices in tablet form. There is little need to be "productive" on a tablet when consumption is why most people buy them. Sure someone out there is SSHing into their servers and editing documents in Pages, but the average user plops down on the couch with the iPad and calls up some IMDB or some NSFW Reddit, not a text editor.
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