Why Apple's Marketing Will Suffer Now That Steve Jobs Is Gone
Friday, 27 April 2012
If you thought Walter Isaacson's biography of Steve Jobs told you everything you need to know about Apple and its late CEO, think again.
Ken Segall, a former creative director of the advertising agency TBWA/Chiat/Day, worked with Jobs for more than 12 years at Apple and NeXT. He also came up with the iMac name.
He offers up...
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