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CHART: Facebook's 'Sponsored Stories' Ads Keep Getting More Effective

Business Insider
Wednesday, 18 July 2012

CHART: Facebook's 'Sponsored Stories' Ads Keep Getting More EffectiveFacebook's "Sponsored Stories" ads — the ads that appear in your News feed whenever a friend indicates he or she likes a advertiser — are more effective than display ads at the side of the page, and their effectiveness is increasing, according to data from TBG Digital, a major buyer and manager of Facebook campaigns and...
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