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CHART: Facebook's Mobile Ads Are More Effective Than Twitter's

Business Insider
Wednesday, 18 July 2012

CHART: Facebook's Mobile Ads Are More Effective Than Twitter'sFacebook's mobile "Sponsored Stories" ads are much more effective than mobile ads displayed on Twitter, according to a study by TBG Digital, a large buyer and manager of Facebook campaign media.

TBG studied 24 million Twitter impressions across multiple clients and sectors in Q2 2012, and saw an average click-through rate of...
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Source: Newsy.com - on July 27, 2012

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