Facebook massively miscalculated video viewing figures for two years
Friday, 23 September 2016 () The social networking giant has managed to attract the ire of advertisers after it revealed that it overestimated video viewing figures for two years. A flaw in the tool used to measure the number of views meant that figures relating to video viewing times were inflated by between 60 and 80 percent. Just how long people spend watching videos is important information for advertisers, but Facebook managed to miscalculate average viewing times by ignoring views lasting under three seconds. With so much of Facebook's incoming revenue derived from advertising, and the importance the company places on video, the snafu is… [Continue Reading]
The Wall Street Journal reports that since facebook introduced video ads in 2014, the company miscalculated average viewing time because it didn't include views that lasted less than three seconds. Maria Mercedes Galuppo (@mariamgaluppo) has more.
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