Facebook Apologizes for Video Metric Miscalculation
Friday, 23 September 2016 () Facebook on Friday apologized for overestimating a key video metric for two years, a miscalculation that irked advertisers and media companies that have poured resources into video efforts on the social network.
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Facebook has been inflating a key video viewing metric by up to 80 percent for the past two years, affecting how marketers made decisions on ad buys. The Menlo... bizjournals - BusinessAlso reported by •Wall Street Journal •betanews