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Microsoft Joins Google in Efforts to Create Built-in Browser Ad Blocker

Softpedia Friday, 21 April 2017
Microsoft Joins Google in Efforts to Create Built-in Browser Ad BlockerEarlier this week it has emerged that Google planned to develop a built-in ad blocker for Chrome browser, and now it looks like Microsoft is part of the project as well. A report from AdAge reveals that the so-called Coalition for Better Ads, which includes both Google and Microsoft as active members, is looking into creating an ad blocker that would be adopted at a wider scale, with the top developers to offer the technology built into their browsers. This means that while Google is believed to be the pioneer of this new browser feature, Microsoft is also involved in its development, and if it ever comes to the market, there’s a good chance that Edge is getting it too in Windows 10. Microsoft has replaced Internet Explorer with Edge browse...
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News video: Google Might Build Ad Blocker Into Chrome

Google Might Build Ad Blocker Into Chrome 01:04

The move may seem counterintuitive for a company that makes most of its money from advertising.

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