The top 5 creative campaigns you need to know about right now
Building campaigns around hater comments is a hallowed Liquid Death tradition. Here, the canned water brand organized a taste test based on a blisteringly negative quip—someone online who said they’d rather “lick sweat off a fat guy’s back than drink Liquid Death.” Zach Holmes, aka Zackass from…
#liquiddeath #zachholmes #jackass