'We lost the meaning of 'I'm loving it'', says McDonald's CMO: How the brand tapped into nostalgia to become cool again

These days, McDonald's is just as likely to serve up a high-profile collab as a new hamburger. Over the past few years, the fast food chain has revamped its public image in an effort to reconnect with younger fans and increase its cultural relevance. It has partnered with artists like Cardi B and…

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