Firework Unveils AI-Powered Virtual Shopping Assistant

Firework, a video commerce and engagement platform, has unveiled an artificial intelligence (AI)-powered virtual shopping assistant for eCommerce merchants. Dubbed AVA (AI Virtual Assistant), the assistant takes the form of a digital human avatar that uses Firework’s proprietary large language…

#ecommerce #ava #aivirtual #firework #fireworkcofounder #jerryluk #googlecloud #googleclouds #chriscolyer