Mastercard: Loyalty Forged From AI, Personalized Offers

Jill Moser, SVP Offers, Loyalty at Mastercard, told Karen Webster that we’re entering a new age of hyper-personalization, where context is critical. Loyalty programs, of course, have been around for decades. As Webster noted, the granddaddy might be Neiman Marcus’s InCircle program, which made the…

#jillmoser #svpoffers #mastercard #karenwebster #neimanmarcuss #moser #cookies #google