Inside the Taylor Swift effect on Super Bowl marketing
Published
Pop star’s connection to the Big Game is already providing marketing moments for brands from Reese’s to Sheertex.
#reese
Published
Pop star’s connection to the Big Game is already providing marketing moments for brands from Reese’s to Sheertex.
#reese
The Taylor Swift effect is thought to be a contributing factor as 123.4 million tuned in on Sunday.
ViewMove over beer; beauty brands are stealing the spotlight in Super Bowl advertising this Sunday.
The biggest buzz in..