As we wait patiently for the iPhone 14 to show up, a new report suggests some significant changes could be coming to the software on iPhones and iPads: specifically… more advertising… in Apple's… own… apps.
This comes via the reliable Apple-focused journalist Mark Gurman at Bloomberg, who says that Apple is keen on expanding its integrated advertising efforts.
A number of ads already show up in the News and Stocks apps, as well as the App Store.
And now Gurman is suggesting that those apps could eventually be joined by Apple Maps, as well as the Apple Podcasts and the Apple Books apps.
We might also see an expansion into Apple TV Plus content with adverts already starting to appear in the platform's Friday Night Baseball coverage, for example.
Read more - https://www.techradar.com/news/you-could-soon-be-seeing-a-lot-more-ads-on-your-iphone (Image credit: Apple)