Digital social campaign occurring on a seasonal basis
Blackout Day is a social media-promoted event in which all supporters of the Black Lives Matter Movement are encouraged to not spend any money for a full day in hopes of attaining attention and resolve to end police brutality and racism towards Black people. It encourages the posting of content that was created by and features black creators. Specific tags are used to connect users to that content and to increase the visibility of that content. Blackout Day launched on March 6, 2015, and after December 21, 2015, is scheduled to be held on the sixth day of every third month, starting with March 6, 2016.
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