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Generation Z

Generation of people born between the late 1990s and late 2010s

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Generation Z or Gen Z, also known by a number of other names, is the demographic cohort after the Millennials. Demographers and researchers typically use the mid-1990s to mid-2000s as starting birth years. There is little consensus regarding ending birth years. Most of Generation Z have used the Internet since a young age and are comfortable with technology and social media.

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What typical teens spend their money on

Generation Z is tech-focused, brand-conscious โ€“ and has $830 billion to spend. Here's a look at their favorite products and brands.
CBS News - Published

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