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FUCT (clothing)

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FUCT is a clothing brand founded in Los Angeles in 1990 by American artist and designer Erik Brunetti and partner at the time, professional skateboarder Natas Kaupas. FUCT has been referred to as one of the pioneering brands of modern streetwear, often incorporating various elements and icons of pop culture alongside anti-government and anti-religious campaigns into their designs.


Supreme Court rules FUCT should be allowed trademark

Officials had previously refused to register the brand's name as a result of standing federal law
CBS News - Published

F-word wins in Supreme Court free speech case on trademark protection for 'immoral, scandalous' material

Faced with a clothing line called FUCT, the justices struck down federal bans against granting trademark protection for immoral or scandalous material
USATODAY.com - Published

Supreme Court justices avoid saying F-word at heart of trademark case

Los Angeles fashion brand "FUCT" argues that the legal ban on its trademarking of the word is unconstitutional
CBS News - Published

SCOTUS justices avoid saying 'FUCT' in brand case

The Supreme Court discusses a trademark case Monday involving a Los Angeles-based fashion brand "FUCT" without saying the brand's name. AP reporter Jessica Gresko explains how justices did some verbal..
USATODAY.com - Published
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