by Graham Pierrepoint
Tesla is just one of many strings that Elon Musk has to his bow – and while the pioneering vehicle manufacturer wants to try and change the vehicular world for the better in many ways, it has been struggling in recent history to try and turn around a reliable profit. Following an April Fool joke played by Musk with regard to his own bankruptcy and the future of Tesla, many are genuinely concerned about what will happen to the firm in the near future – and news that a big production line is being shut down for a short period means mixed news all round – while it could mean that the firm picks up the pace on certain production, some staff have been caught off-guard.
Production on the Tesla Model 3 has been ceased temporarily largely thanks to what Musk has referred to as ‘manufacturing hell’ as a result of ‘excessive automation’ – it’s thought that the line will pause for up to five days to allow for said automation and processes to get back up to speed. “These periods are used to improve automation and systematically address bottlenecks in order to increase production rates,” a spokesperson has advised.
Watch: ▶ Tesla Temporarily Halts Production of Model 3
Some staff on the line, however, have advised that the news came as a surprise – with some having to take vacation time in light of the temporary changes being brought into effect. The news that Tesla is needing to take time away from the production schedule comes as it is suggested that the firm is missing targets it has set for itself – with Musk’s enterprise aiming to build up to 2500 cars per week – with around 2000 per week being met instead. Musk, however, has remained open about the ups and downs that Tesla has faced and stays positive about the future – claiming that he expects to see the firm become profitable by the end of 2018 without the need for external financing.
Confidence in Musk may be high, though in Tesla, it is mixed. Following delays on the production line and in the delivery schedule, this is a brand which is in dire need of turning its fortunes around sooner rather than later – perhaps a brief pause to the Model 3’s production schedule is one which will help the car giant reach its goals in the months to come – let’s review in the third and fourth quarters!