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For the first time in decades, Anheuser-Busch can use NBA, MLB players in advertising

bizjournals Thursday, 20 September 2018
Anheuser-Busch InBev (ABI) has completed marketing deals with the MLB Players Association and National Basketball Players Association that will allow the brewer to use team-sport player names and imagery in advertising for the first time in perhaps 60 years. The unprecedented deals will permit ABI to combine players’ names and images with IP from its longstanding MLB and NBA sponsorship deals in all forms of advertising. ABI U.S. CMO Marcel Marcondes said that while uniformed NBA and MLB players…
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