For the first time in decades, Anheuser-Busch can use NBA, MLB players in advertising
Thursday, 20 September 2018 Anheuser-Busch InBev (ABI) has completed marketing deals with the MLB Players Association and National Basketball Players Association that will allow the brewer to use team-sport player names and imagery in advertising for the first time in perhaps 60 years. The unprecedented deals will permit ABI to combine players’ names and images with IP from its longstanding MLB and NBA sponsorship deals in all forms of advertising. ABI U.S. CMO Marcel Marcondes said that while uniformed NBA and MLB players…
COLOGNE -- The acquisition of Videology by Amobee will lead to new opportunities in the use of data-driven advertising, says one of the executives who transferred in the deal. Videology filed for Chapter 11 bankruptcy protection in May, and was bought by Amobee in July for approximately $100...
Few franchises have been as successful as the Los Angeles Lakers. From Wilt, to Magic, to Kobe, this team has played hosts to some of basketball's greatest ever stars. WatchMojo counts down the Top 10..
Business Insider reports the NBA has a new plan to allow high school hoops players to go pro. Select Contracts with the G League will provide top recruits a chance to earn 6-figure salaries. The League..
In the NBA, superstars make champions. From the Bulls and Laker dynasties of the '90s to today's powerhouse in Golden State, the NBA has had many teams stacked with stars and legends. WatchMojo counts..
The NBA regular season is tipping off October 16th — that's tonight — and fans will get to see their favorite teams lineup with their 2018-19 roster for the... Business Insider - TechnologyAlso reported by •E-Commerce Times