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Trading card brand Panini enters esports with Jerry Jones-backed team

bizjournals Wednesday, 16 January 2019
Panini has become the first major collectibles and trading card brand to enter esports, striking a one-year deal with the Jerry Jones-backed team compLexity Gaming. The deal includes traditional trading cards and posters for the compLexity franchise, but the more noteworthy part calls for a new Panini Twitch channel managed by compLexity. On the channel, traditional sports athletes with Panini relationships will play games together and create other content with compLexity athletes and streamers.…
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