Guinness Fights Back Against Plastic
by 👩💻 Stephanie Boyd
Beer Owner Removes Multipack Packaging
The continued fight against the rise of plastic in our landfills and in our oceans is something which continues to be well-publicized, and for good reason. Thanks to documentaries such as Sir David Attenborough’s Blue Planet 2, which aired on the BBC last year, have helped to encourage the public and a number of corporations to think more clearly about the plastic they are wasting, and where it may be going. It has been revealed this week that Diageo, a drinks firm responsible for a number of popular alcohol brands, will be removing plastic from multipacks of its most popular beverages.
It has been confirmed that the firm – responsible for packaging cans of Guinness, Smithwick’s, Harp and Rockshore beers – will instead be introducing ‘100% recyclable and biodegradable cardboard’ later this year. According to BBC News, it’s been confirmed that Ireland will see the new packaging arrive on supermarket shelves first this August. From there, the UK are thought to be benefiting by the end of 2019, while a worldwide rollout will be sought thereafter.
Diageo is said to be working to an initiative worth just under $21 million in an effort to curb plastic production and waste aligned with their brands. Their main bottling plant, which also handles packaging, is based in Northern Ireland and will be the first to produce the new eco-friendly containers. It is thought that at least half of the initiative budget has gone towards preparing the plant.
“Managing our environmental impact is important for the planet and the financial sustainability of our business,” Diageo Ireland county director Oliver Loomes confirmed. “We already have one of the most sustainable breweries in the world at St James’s Gate (based in Dublin) and we are now leading the way in sustainable packaging. This is good news for the environment and for our brand.”
Guinness Plans To Stop Using Plastics In Multipacks
[video: WJZ Baltimore]
The news falls in line with UK Prime Minister Theresa May’s pledge to outright ban plastic waste which can be avoidably disposed of by 2042. Diageo is taking steps already made by home beverage giants such as Carlsberg, who revealed a glue solution to plastic multipacking last year, and Nestle, who have committed themselves to moving from plastic straws to paper alternatives. In any case, it is a good sign that so many popular distributors are taking steps to iron out the plastic waste problem as quickly as possible.
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