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UK vacuum maker Dyson scraps electric car project

SeattlePI.com Thursday, 10 October 2019 ()
LONDON (AP) — Dyson, the British company best known for groundbreaking vacuum cleaners, is scrapping its electric car project because it doesn't make business sense.

Billionaire founder James Dyson said in an email to employees Thursday that the project was shut down because the company "simply can no longer see a way to make it commercially viable."

Dyson said the company had failed to find a buyer for the project and denied that it was a "product failure."

Dyson announced plans last year to build the car in Singapore as part of a 2.5 billion-pound ($3.1 billion) investment in new technology globally.

The project was an ambitious attempt to enter an industry where even visionaries like Tesla's Elon Musk have struggled to make money.
Credit: Reuters Studio - Published < > Embed
News video: Future cars: Toyota doubles down, Dyson gives up

Future cars: Toyota doubles down, Dyson gives up 01:24

Different visions of future mobility: Toyota doubles down on hydrogen fuel cell vehicles, but James Dyson pulls the plug on plans for an electric car. Julian Satterthwaite reports.

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