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L Brands faces uncertain 2020, analysts say, as Victoria's Secret struggles with 'evolving customer preferences'

bizjournals Monday, 2 December 2019
L Brands Inc. is evolving but analysts think 2020 could spell more struggles for the retailer. The parent of Victoria's Secret and Bath & Body Works recently announced the cancellation of its once-blockbuster Victoria's Secret Fashion Show, saying it would instead lean on its half-billion-dollar traditional advertising budget to bring back shoppers. L Brands (NYSE: LB) has work to do. The third quarter brought another 2% drop in same-store sales, with Victoria's Secret down 7%, outweighing a…
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