Wacky Tide spots join P&G’s Super Bowl ad lineup

Wacky Tide spots join P&G’s Super Bowl ad lineup

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Procter & Gamble Co.’s advertising game plan for the Super Bowl apparently includes more than one Tide detergent spot featuring comedic TV stars Charlie Day and Emily Hampshire. The Cincinnati-based maker of consumer goods (NYSE: PG) released a 1-minute teaser for the Tide advertising push, which P&G characterized as the two actors “airing some of their dirty laundry.” Hampshire, 38, co-stars in the Canadian Broadcasting Corp’s show "Schitt’s Creek," which airs on Fox TV in the United…

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