The TikTok generation cares about luxury brands but feels ignored by them. Here's how the big names in luxury can connect with Gen Z.
Published
· A new study by cultural communications agency DeVries Global found that the luxury sector is still struggling to connect with Gen Z, despite the popularity of big-name fashion houses like Gucci and Louis Vuitton.
· Industry experts tell Business Insider that luxury fashion is *struggling with Gen Z in particular because...