Why some commercials are bad — and that’s OK

From a car-starting Darth Vader kid, to a football-playing Betty White, to a horse-befriending dog, Super Bowl ads have entertained, shocked, and even moved us. Even ads from decades ago —like the 1984 Apple ad, the 1992 Pepsi ad starring Cindy Crawford, and the 1993 Michael Jordan versus Larry Bird ad – still have us talking and laughing. This may have you asking: Why aren’t all commercials as good as the ones that run during the Super Bowl? If business can make good and even great ads,…