Guest column: Don’t forget about marketing, even in a global pandemic

Everyone knows the world today is just plain crazy. People are going to stores with facial masks and gloves. Toilet paper, paper towels, and cleaning solutions are almost nonexistent, and if you can find a store selling any, then you are indeed the chosen one.  No, people aren’t buying any of these because they are trying to be stylish or to send a statement — it is to remain healthy and safe during a terrible time in our society. That makes perfect sense. So, you are a small business owner,…