Dealing with volatility, uncertainty, complexity and ambiguity in a Covid-19 environment

The acronym VUCA, meaning volatility, uncertainty, complexity and ambiguity, was coined in the 1990s by the military to describe the ever-shifting geo-political landscape in which it had to operate. VUCA now describes the environment that business leaders face in the war against the COVID-19 pandemic. In a VUCA world, business leadership skills are critical. Business leaders face unprecedented challenges as they navigate uncharted waters in this environment of volatility, uncertainty, complexity…