Sephora launches digital storefront on Instagram

Sephora launches digital storefront on Instagram

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Sephora has introduced a digital storefront on Instagram that lets users purchase products directly from their feed or stories without leaving the social media platform. The cosmetics retailer will offer more than 80 of its brands across makeup, skincare, haircare and fragrance on Instagram checkout. The @sephora Instagram page has more than 20 million followers. “Our clients engage with social media in so many ways, like drawing inspiration from the community, getting tips from experts or…

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