Walmart rolls out its new membership program in Florida to compete with Amazon Prime

Walmart rolls out its new membership program in Florida to compete with Amazon Prime

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Walmart Inc. has rolled out its membership program dubbed Walmart+ in Florida — a direct competitor to Amazon Prime. The retail giant said Tuesday that Walmart+ now is open for enrollment in the Sunshine State. The program has a 15-day trial and costs $98 a year or $12.95 a month after that. The biggest perk of Walmart+ is unlimited free delivery from Walmart stores with $35 minimum order — and Walmart's retail footprint is where it has a major leg up on Amazon.com. As of August, Walmart had…

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