Visit Florida tries to draw tourists from East Coast markets

With ads now running in East Coast markets promoting colorful, uncluttered parts of Florida, the state’s tourism leader said Wednesday her agency will continue “aggressive” marketing. Visit Florida President and CEO Dana Young told participants in the Florida Chamber Foundation’s virtual Future of Florida Forum that the second phase of a roughly $13 million marketing effort is underway to revive the state’s tourism industry during the coronavirus pandemic. The first phase involved trying…