After pivoting to a virtual model amid Covid-19, this Chicago fitness startup has continued to grow

With gyms and yoga and cycling studios unable to host full in-person classes during 2020 and into 2021, many fitness brands have been forced to pivot to virtual models. And one Chicago company found that its online pivot not only kept it afloat during the peak of the Covid-19 pandemic, but also allowed it to grow. GiGi Tonye Arts & Fitness, founded in 2017, was offering in-person workout, Zumba and yoga classes to its members before the pandemic. But unlike other fitness brands, GiGi Tonye Arts…