BioHarvest Sciences to launch e-commerce sales of its dietary supplement VINIA in the US on May 12

BioHarvest Sciences Inc (CSE:BHSC) (OTCMKTS:CNVCF) (FRA:8MV) has announced that it will launch online sales of VINIA, a red grape cell functional food and dietary supplement, in the US market at 8.00am Eastern Time on May 12, 2021 through its website. The Vancouver-based company said it was a “turning point” for it to bring its flagship product to the US, which is the world’s largest market for nutraceutical supplements. According to Persistence Market Research, the US dietary supplement market is estimated at around $53 billion. VINIA is the first product in the world to contain Piceid Resveratrol from red grapes at levels in each capsule which is equivalent to the amount of Piceid Resveratrol in a bottle of red wine, bringing consumers the benefits of red wine with “the advantage of zero calories, zero sugar, and zero percent alcohol,” said the company. VINIA supports heart health, boosts physical energy and mental alertness, through "increased blood flow and delivery of oxygen to the body's tissues and organs,” added BioHarvest. READ: BioHarvest Sciences delivers record 1Q sales for its flagship functional food product VINIA in Israel "We are entering the US nutraceuticals market with a powerful science-based product which has the ability to contribute to the overall wellness of American consumers," BioHarvest CEO Ilan Sobel said in a statement. "Not only are we uniquely positioned to lead the established Resveratrol-based dietary supplements market, but we will also reach sizeable segments within this market, due to the heart health and energy enhancing benefits of VINIA.” Sobel said the company is “fully prepared” for the launch and has assembled “a talented team of professional partners” to bring VINIA to American consumers. “Our future product launches will benefit greatly from the go-to-market machine that this talented team has built," added Sobel. VINIA is a proprietary red grape cell product containing the entire matrix of polyphenols contained in red grapes. "These polyphenols have been scientifically validated to provide significant health benefits," according to the company. Contact the author Uttara Choudhury at uttara@proactiveinvestors.com Follow her on Twitter: @UttaraProactive