PharmaDrug says Super Smart division launches Slim Winkel-branded online retail platform in US with focus on functional mushrooms

PharmaDrug Inc (CSE:BUZZ) (OTCPINK:LMLLF) says its Super Smart division has launched a Slim Winkel-branded online retail platform in the US that will focus on functional mushrooms. The company noted that the introduction of a specialty online shop featuring a carefully curated selection of functional mushrooms is a first for the category. The product offering is an initial curated assortment that will continuously grow as the team sources new products that meet the company's stringent guidelines.  PharmaDrug said visitors to the Slim Winkel e-commerce site (slimwinkel.com) which launched May 17 will be treated to informative blogs and educational tips that will allow them to easily integrate the mushrooms into their lifestyle. READ: PharmaDrug inks supply deal for the production and sale of THC oil in Germany It said its Super Smart division believes these educational resources are the backbone of the Slim Winkel concept. And by providing these additional services, its customers will have a deeper understanding of the benefits of Super Smart's product offering.  "This store is the culmination of over two decades of personal experience with plant medicine, including superfoods and functional mushrooms, and I couldn't be more excited to launch," said Harry Resin, president of Super Smart, in a statement. "My life has been positively impacted through the consumption of these products and I am thrilled to have the opportunity to share them with the world." PharmaDrug said the decision to build and launch the online store is a result of the shift in Super Smart's short-term strategy to establish an online presence while the pandemic lockdowns remained in effect.  Although much of the US has opened, The Netherlands has experienced a longer and stricter lockdown that is similar to or even stricter than lockdowns in Canada. As a result, the company said it has decided that the development of its brick-and-mortar strategy will have to be put on hold. The strategy will resume once management is confident the lockdowns have subsided. “In the meantime, management believes that Super Smart is better off developing its brand and business by establishing an online retail strategy under its Slim Winkel brand,” the company said. “To that end, the strategy lent itself to also launching a platform in the US where brand building and distribution could extend an even further reach. The platform in the US will also enable Super Smart to capitalize on an already established distribution model should psychedelics legalize in the US.” PharmaDrug said the European Slim Winkel online store will be launched in the next two weeks. The website will sell psilocybin truffles as well as functional mushrooms in The Netherlands. The website will also service other parts of Europe, but without access to psilocybin truffles.  As previously mentioned, the company has located several premium locations in Amsterdam for the building of a major flagship store. The buildout of that store is a core focus and management will move immediately to sign a lease and commence the build-out as soon as the country opens up on a seemingly permanent basis. Management also still intends to follow through on a build-out or acquisition of stores in five other identified cities in The Netherlands. Contact the author: patrick@proactiveinvestors.com Follow him on Twitter @PatrickMGraham