Study: US ski areas rebound despite COVID-19 restrictions

DENVER (AP) — Ski areas across the United States experienced a strong rebound this winter despite public health restrictions put in place amid the coronavirus pandemic.

Skier visits to U.S. resorts totaled 59 million for the season, the fifth best on record, according to the Colorado-based National Ski Areas Association.

“What a year it has been," said Kelly Pawlak, association president and CEO. "From utter uncertainty to a top-10 season in terms of participation, it shows the wide spectrum that our industry bridged this year.”

Resorts across the country were forced to close in spring 2020, and many mountain communities were disproportionately affected by COVID-19 early in the pandemic.

The U.S. ski industry lost at least $2 billion that winter, and skier visits fell 14% compared with the 2018-2019 season. U.S. ski areas tallied about 51.1 million visits in the shortened season. A visit is considered the use of a lift ticket for any part of the day.

But about seven months later, chairlifts started turning again, and guests embraced a new normal while skiing and snowboarding.

They wore masks, rode lifts only with their groups, and stood 6 feet (1.8 meters) apart in lines, or about the length of a typical ski. There was no dine-in service and no large gatherings for apres-ski drinks.

Vail Resorts, which owns 34 resorts in the United States and Canada, went a step further by requiring reservations.

But even with the restrictions, skiers and snowboarders weren't deterred, and 78% of ski area operators said this season exceeded their expectations, according to an National Ski Areas Association survey.

"Americans yearned for safe outdoor recreation, and ski areas across the country delivered,” Pawlak said.

The average U.S. ski area was open for 112 days this past season,...