Real Luck Group gaming subsidiary Luckbox forges marketing partnership with gaming-focused Turkish firm

Real Luck Group Ltd (CVE:LUCK) (OTCQB:LUKEF), along with its Luckbox esports gambling subsidiary companies, has announced a partnership with Turkish gaming marketing firm Publishme.  The partnership will see Publishme build an in-house content studio and work to deliver Luckbox's content marketing strategy, the company said. The firm specializes in marketing for gaming companies and brands, and its clients include Activision, Epic Games, Red Bull, MasterCard Inc (NYSELMA) (FRA:M4I) and Unilever PLC (LON:ULVR).  "Content is a key part of our marketing mix, since esports fans and gamers consume content like no other generation before them,” Luckbox CEO Thomas Rosander said in a statement. “Until now, Luckbox's growth has been primarily organic, and this partnership represents the beginning of our drive to scale our customer acquisition efforts.  “Our head of content, Nevzat Uçar, is highly experienced delivering content that resonates with targeted audiences, especially at his prior roles at Red Bull and Riot Games. We are confident that Publishme will complement his skills to drive content that will bring esports and gaming audiences on to our platform." READ: Real Luck Group ends 1Q with C$19.2M in cash to help execute 2021 growth strategies Uçar will head up the company’s partnership with Publishme, the company said.  "I'll be leading our Publishme relationship to build our exclusive, in-house content studio to convert our ideas and content strategy into action and realization,” Uçar said. “The Publishme team will support Luckbox in creating written, visual and video content as well as graphic design, creating esports tournaments, helping on influencer management and production. They'll work with us to convey our message to the esports and gaming audience through our owned and managed channels." From the Publishme side, CEO Özgür Özalp said: "As a marketing agency in the rapidly growing gaming and esports industry, we're always looking for new partnerships to add value to our business and deliver the best content to the gaming community on a global scale. I believe that Luckbox’s global vision and our upcoming projects that we will develop and execute together will create a huge differentiator in terms of attracting customers. We're excited that we'll be able to share our projects and contents with the global gaming community." Real Luck Group Ltd, which trades as Luckbox, offers legal, real-money betting, live streams and statistics on 13 esports on desktop and mobile and is one of the first movers in the esports betting market and one of the few pure-play names. Contact Andrew Kessel at andrew.kessel@proactiveinvestors.com Follow him on Twitter @andrew_kessel