Victory Square portfolio company GameOn secures exclusive partnership to bring cricket prediction games to Indian entertainment app

Victory Square Technologies Inc's (CSE:VST) (OTCMKTS:VSQTF) (FRA:6F6) portfolio company GameOn Entertainment Technologies Inc (CSE:GET) (FRA:9E7) has announced an exclusive partnership with Indian video streaming app MX Player that will introduce cricket prediction games for mobile. The free games will be available to MX Player’s large and diverse user base for domestic and international cricket events, tournaments and leagues, the company said. “At GameOn, we power the best content in the world with the most innovative predictive gaming technologies in the world,” GameOn CEO Matt Bailey said in a statement. “Behind soccer, cricket is the second-most popular sport in the world and MX Player is watched by more than 280 million viewers globally. To exclusively power MX Player’s free-to-play prediction games is a huge opportunity to further engage an already passionate fan base that is yearning for cricket and connectivity during this time.” READ: Victory Square Technologies portfolio company Immersive Tech adds a VR veteran to its board India has won the Cricket World Cup twice as well as the inaugural T20 World Cup in 2007. The Indian Premier League (IPL) is the gold standard for domestic cricket leagues around the globe, the company said, and it is the sixth-most valuable sports league in the world, according to Forbes. Viewership during the opening week of last season’s IPL in October was 269 million viewers (up 15%) for seven matches across 21 channels, according to India’s Broadcast Audience Research Council. “At MX Player, we believe in bringing our consumers engaging offerings across multiple avenues, and we’re delighted to partner with GameOn for cricket prediction games that fuel the passion for the sport in the country,” said Nakul Kapur, head of international business and games at MX Player. “Connecting millions of avid fans through their shared love for cricket, this game will keep you on the edge of your seat with its prediction platform.” MX Player integrates video playback, streaming video and gaming into one app and hosts a wide library of content across 10 languages, including original movies, web series and TV shows. "This is a major opportunity for GameOn, not only as a strong revenue driver but from an awareness standpoint that we are driving engagement, connectivity and gamification for partners and content providers across the globe,” Bailey added. Contact Andrew Kessel at andrew.kessel@proactiveinvestors.com Follow him on Twitter @andrew_kessel