Bath & Body Works looks back to swine flu to predict post-Covid future of sanitizer, soap sales

Sanitizer sales predictably soared amid the Covid-19 pandemic, but Bath & Body Works expects to maintain that momentum even as demand may decrease. The Columbus-based brand, which soon will stand on its own after the spinoff of its current corporate sibling Victoria’s Secret next month, held a virtual investor meeting Monday morning laying out what its future will look like. One of the questions the leadership team was asked was how the 2009 swine flu outbreak impacted the company and what that…