A dozen years after last minimum wage hike, is $15 new norm?

WASHINGTON (AP) — The signs and banners are dotted along suburban commercial strips and hanging in shop windows and restaurants, evidence of a new desperation among America's service-industry employers: “Now Hiring, $15 an hour.”

It is hardly the official federal minimum wage — at $7.25, that level hasn't been raised since 2009 — but for many lower-skilled workers, $15 an hour has increasingly become a reality.

Businesses, particularly in the restaurant, retail and travel industries, have been offering a $15 wage to try to fill enough jobs to meet surging demand from consumers, millions of whom are now spending freely after a year in lockdown. And many of the unemployed, buoyed by stimulus checks and expanded jobless aid, feel able to hold out for higher pay.

The change since the pandemic has been swift. For years, and notably in the 2020 presidential race, labor advocates had trumpeted $15 an hour as a wage that would finally allow low-paid workers to afford basic necessities and narrow inequality. It struck many as a long-term goal.

Now, many staffing companies say $15 an hour is the level that many businesses must pay to fill their jobs.

“That number is not a coincidence,” said Aaron Sojourner, an economist at the University of Minnesota. “It’s the number that those activists and workers put on the table 10 years ago, and built a movement towards.”

Even so, millions of Americans are still earning less than $15 an hour. The nonpartisan Congressional Budget Office calculates that even by 2025, roughly 17 million workers will remain below that level.

Yet at ZipRecruiter, the number of job postings on the site that are advertising $15 an hour has more than doubled since 2019, said Julia Pollak, labor economist for the company. The proportion of jobs that offer 401(k)...