HanesBrands aims to hook new consumers with University of Texas partnership

HanesBrands aims to hook a new audience with its growing emphasis on its Champion brand. The Winston-Salem-based apparel maker, the world’s largest supplier of collegiate fan apparel, has entered into a 10-year agreement with the University of Texas that will lead to the development of a collection of fan apparel for Longhorn fans. HanesBrands (NYSE: HBI) has already completed work on a new, one-of-a-kind Champion shop experience at The Co-op in Austin, Texas. The school joins the University…