Fortnite offers discounted direct in-app payment, escalating the antitrust battle

Fortnite may not be burning up the App Store charts like it used to be, but it’s still one of the most popular games of all time, with players in the tens of millions. We don’t know how many of them play on mobile devices, but Epic Games (Fortnite’s creator) is willing to gamble that entire market to defy Apple and Google’s app store rules in an escalation of an ongoing, industry-wide antitrust battle.

If you don’t know, Fortnite allows players to buy in-game stuff (outfits, dance moves, that sort of thing) with a virtual currency called V-bucks. It’s akin to the gems, diamonds, energy, and other virtual currencies used in so many other mobile or free-to-play games.

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