Tim Cook says Apple isn't against digital ads, wants user control and transparency

Tim Cook says Apple isn't against digital ads, wants user control and transparency

AppleInsider

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Apple CEO Tim Cook has clarified that the company is "not against digital advertising" ahead of the release of the App Tracking Transparency privacy feature.

Credit: Apple
The Apple chief executive recently spoke with The Toronto Star about the company's recent privacy endeavors. That includes the upcoming App Tracking Transparency (ATT) feature, launching in iOS 14.5, that will require apps to request permission before they track users.

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